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Amerock Introduces Decorative Appliance Pulls At 2006 Kitchen And Bath Industry Show

April 21st, 2006

Columbia, MD (April 21, 2006) - Amerock®, the industry leader in decorative cabinet hardware is unveiling its initial collection of appliance pulls today at the Kitchen and Bath Industry Show in Chicago. The new line of appliance hardware is designed to coordinate with many of Amerock's popular knob and drawer pull styles to bring a cohesive, coordinated look throughout the kitchen.

This new collection of appliance pulls reflects today's kitchen design trends. Homeowners are increasingly customizing the look of their kitchens to create a more general living space by using decorative veneers on appliances as a means to integrate them into other cabinetry. Appliance pulls from the Amerock decorative hardware collection can bring a unified look to the kitchen when matched to other Amerock cabinet hardware. The appliance pull designs can also stand on their own on appliances or oversized cabinets and drawers for an unexpected, dramatic touch.

"More and more, the kitchen area is becoming an integrated living space where people spend a large part of their everyday life, and current kitchen design trends reflect that," said Mike O'Mara, Amerock Decorative Hardware Product Manager. "Amerock appliance pulls bring a decorative but functional element to the kitchen, helping homeowners achieve a customized look in the heart of the home."

The new line of appliance pulls are available in many popular finishes including satin nickel, oil rubbed bronze, weathered nickel and stainless steel. The collection includes 16 different options, which coordinate with many of Amerock's most popular cabinet knobs and drawer pulls.

Amerock appliance pulls will be available this June at kitchen design centers, cabinet shops, hardware stores and major home centers. Retail prices will range from $65 to $75. All pulls in the appliance pull collection are quality tested and Guardian™ Lifetime Guaranteed-protected with a durable, clear lacquer to ensure a lifetime of use and enjoyment.

Small Change. Big Impact.

This year, Amerock is putting their money where their mouth is by taking the "small change, big impact" adage beyond kitchen design. As part of a new affiliation with Habitat for Humanity®, Amerock will collect small change from this year's Kitchen and Bath Industry Show attendees on behalf of Habitat for Humanity's Operation Home Delivery, a service that aids hurricane victims. Amerock will match the amount collected up to $5,000 to make one big impact donation to hurricane relief efforts.

Further, Amerock will also supply cabinet hardware to Habitat for Humanity "Re-Stores," home décor thrift shops run by Habitat for Humanity affiliates around the country, which help generate funding for building homes for those in need.

For more information on the new appliance pulls from Amerock, visit www.amerock.com or call 800.435.6959.

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