AMEROCK® INDUSTRIALIZES HARDWARE WITH NEW KITCHEN COLLECTIONS
<P> New Graphite Finish Modernizes Collections While Offering Consumers
a Timeless Design
CHICAGO (April 10, 2008) – Inspired from industrial loft aesthetics and
professional kitchen design trends, Amerock is introducing its
Industrial Chic line of retro-inspired kitchen hardware at the
Kitchen/Bath Industry Show and Conference (K/BIS) in Chicago. The
Industrial Chic line features masculine and authentic hardware within
the Rochdale™ and Westerly™ collections. Amerock will be showcasing its
premium cabinet hardware along with a comprehensive line of bath
hardware at booth S4028 at McCormick Place.
“For the past 75 years, Amerock has created cabinet hardware based on
popular industry design trends,” said Cindy Obiecunas, Amerock product
manager. “The new Industrial Chic line of kitchen hardware incorporates
both urban loft aesthetics found in major cities and professional
kitchen design trends of industry experts. In addition, the Rochdale and
Westerly collections are available in the new Graphite finish,
completing the modern, industrial look of
the line.”
Inspired by the functional forms of industrial lighting, furniture and
faucets, Amerock is embracing professional kitchen design trends with
its Rochdale and Westerly 34-piece line of cabinet hardware. The
Rochdale collection features rivets and masculine designs on each piece
creating an industrial look. The Westerly collection features sleek,
modern lines with a more substantial feel. Created as an extension of
Amerock’s popular Kane & Crosley collections launched at K/BIS 2007,
both collections are available in the Satin Nickel finish and the new
Graphite finish offering consumers the ability to coordinate hardware
and appliances throughout
the home.
The Rochdale and Westerly collections both feature a variety of pulls,
ranging from 3 inches to 18 inches, with the 12-inch and 18-inch sizes
designed for use with appliances, large drawers and doors. The Rochdale
collection also includes cup pulls in 3-inch and 96-millimeter sizes and
a knob, while the Westerly collection includes two knobs. The knobs and
pulls range in price from $4 to $6 and appliance pulls range in price
from $70 to $125, depending on size. Both collections within the
Industrial Chic line carry the Amerock Guardian® Lifetime Guarantee.
About Amerock <P>
Amerock markets decorative hardware solutions that inspire, coordinate
and help express personal style. For the kitchen, bathroom and the rest
of the home, with a variety of finishes and designs for all decorating
tastes, Amerock is the ultimate, time-tested source for hardware needs.
Founded in 1929, Amerock is headquartered in Columbia, Maryland, with a
distribution facility in Freeport, Illinois. Amerock markets products in
three categories: decorative hardware, functional hardware, and storage
solutions. For additional information on the company, visit the company
website at www.amerock.com or call (800) 435-6959. Amerock is part of
the Newell Rubbermaid family of companies.